My Philosophy

A Practical Philosophy of Craft, Clarity, and Control

I believe the work matters more than the tools.

Frameworks, platforms, and trends come and go.
Outcomes, clarity, and craft endure.

I choose tools based on the problem—not identity, hype, or fashion.
Sometimes that means WordPress. Sometimes it means custom code.
Sometimes it means AI as an assistant—not a crutch.

Experience beats novelty.
Proven systems beat clever shortcuts.
Maintainability beats momentary impressiveness.

Clarity is a form of respect.
If something is confusing, it isn’t finished.
Design should reduce friction, not create it.

Creativity and sustainability are not opposites.
Good work should look sharp, function well, and support long-term momentum.

I value autonomy over dependency.
I want control, portability, and an exit strategy—always.

I don’t overpromise.
I don’t chase buzzwords.
I let the work speak.

Build things that work.
Build things that last.
Use whatever tools get out of the way fastest.