New Web Design

Modernizing Websites & Boosting SEO for Local Businesses

About the company
New Web Design is a company in Whippany, NJ, that provides a wide range of website and marketing services. The company offers website design services for small businesses and e-commerce, as well as app development, online marketing, and print marketing. Additional services include logo design, 3D modeling, video production, and business card and postcard printing. You can also view a portfolio of their work on their website.

Overview: I designed and developed websites, e-commerce platforms, and blogs for small to large businesses, focusing on modernizing outdated legacy code to improve performance and search engine visibility.

Problem: Many clients were operating with outdated websites that were slow, difficult to manage, and had poor SEO performance. This limited their online reach and ability to compete in a rapidly evolving digital landscape.

Process:

• Restructured old client websites from outdated code to modern, web-optimized technology.
• Designed and updated a variety of online platforms, including e-commerce sites and blogs, using popular CMS platforms.
• Provided ongoing digital marketing support by managing weekly email blasts and maintaining subscriber lists.

Solution: I provided clients with a full-service solution that went beyond just design. By transitioning their sites to modern CMS platforms and optimizing their code, I created a more effective and sustainable online presence. This empowered them to manage their content more easily and attract more organic traffic.

Impact:

• Improved load times by 30% by modernizing legacy codebases.
• Boosted SEO rankings, directly contributing to increased online visibility and organic traffic.

Reflection: This role taught me the critical connection between technical performance and business success. I learned how optimizing code and managing a client’s full digital presence can have a tangible impact on their bottom line.